Coca-Cola Russia - Sochi 2014 - Torch Relay (Вливайся!)
The challenge was to create for Coca-Cola Russia an evolving social hub to celebrate the anticipation leading up to the Olympic Torch Relay for Sochi 2014. This would have to be a website that would encourage and reward participation across many different social media platforms. Each stage of the anticipation was given a name, such as "Moment 1."
These excerpted wireframes detailed the activities for Moment 4, during which the torchbearers would be chosen.